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This Master's Degree is especially designed for professionals who need to combine work and study, allowing students the freedom of choosing courses that are online or campus-based, as well as how much time they will devote to their studies each week, program duration, and enrollment dates.

With the Personal UEM version, students choose the percentage of campus-based and online training that they want to take, with a possibility of 100% online training.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialist professionals in the various areas associated with the world of sport and sports entities. The MBA Master´s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

The MBA primarily consists of ten modules on company management. Subsequently, a cross-sectoral module is taught on management skills. The program contains a segment that specialises in sport and focuses on marketing, management and the operation of sports facilities.

The international nature of this program will enable the student and sports manager to obtain the broadest possible outlook regarding the different sports management models that exist, not only in Spain but also beyond our borders, thanks to the participation of top-class international teaching staff. This training commitment will exponentially improve the field of vision and professional possibilities of our students.

The program includes a visit to Madrid, where students will come into contact with all the spaces in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions...), as well as the “Fundación Real Madrid”. And that’s not all, at the same time other facilities, teams, management models, and venues will be visited: Santiago Bernabéu, Ciudad Deportiva Real Madrid, Ciudad del Futbol de la RFEF [Spanish National Team], Caja Mágica [Madrid Open Tennis Stadium], Palacio de los Deportes [Madrid Sports Complex], and other spaces intended for leisure and entertainment run by both public and private organizations. This is one of the best experiences a student who is being trained in Sports Management can have, not only from a managerial perspective, but also from an operational standpoint. It is a visit where students will receive hands-on learning and apply the knowledge they have gained throughout the studies.

Key Aspects

Who is it for?

The objective of the MBA Master´s Degree in Sports Management is to train management professionals in the world of sport and is particularly suited to graduates who wish to guide their professional career towards sports management, sector professionals who wish to update their knowledge, professionals from other sectors who wish to join the sports world and professional athletes who, having reached the end of their playing career, aspire to continue their activity in the sports arena as managers.

Schedule

With the Personal UEM version, students choose the percentage of campus-based and online training that they want to take, with a possibility of 100% online training.

Location

Virtual Campus

Duration

60 ECTS, starting in March 2012 and ending in March 2013.

Agreements and Work Experience

Students registered for this master will have the possibility of participating in an internship too. According to the agreement between the Universidad Europea de Madrid and the Comunidad de Madrid, signed June 1st, 2010 and thus meet the requirements of the Internship module for this program.

CURRICULUM

Módule I: General Management in Sports Organizations

Director: D. Javier Ferrero
Coordinador Nacional de Garrigues Sport & Entertainment

• Economic Analysis of the Sports Industry
• Strategic Planning. Analysis of Sports Environments and Competition
• Business Management Models and Economic Aspects

Módule II: Economics

• Annual Accounts for Sports Clubs and Organizations
• Planning and Control in Sports Organization Management
• Financial Management

Módule III: Management and Operation of Sports Venues

• Infrastructure Management within a Sports Entity
• Production of Sporting Events
• Quality and Incident Management

Módule IV: Marketing and Communication

• Strategic and Operational Marketing
• Sponsorship in Sports
• Audiovisual Rights
• Sports and Society
• Sports and the Media

Módule V: Managerial Skills

• Principles and Foundations of Marketing
• Strategic Marketing
• Operational Marketing
• Sports and the Society
• The Media and Sports

Módule VI: Specialization Branch B - Entrepreneurship, Sustainability and Social Responsibility in Sport

• Strategies for Starting a Sports Business
• The Business Plan and Financing
• The International Entrepreneur
• Corporate Social Responsibility and Sports
• Social Entrepreneurship
• Keys to Success and Failure

Módule VII: Specialization Branch C - Marketing and Communication

• The Media
• Advertising Agencies
• Official Organizations
• Sports Rights
• Sporting Events and Brand Profitability
• Sports Clubs
• Sponsorship
• Brand and Identity Management
• Practical Application of a Communication Plans
• Social Networks and the Community Manager
• Sports Content in the New Digital World

Módule VIII: Specialization Branch D - Operation of Sports Facilities

• Management of Sports Facility Operations
• Security and Technology at Sports Facilities
• Municipal Operations and Management
• The Fitness and Wellness Market
• Large Parks
• Golf Course Management
• Organization of Sporting Events
• Management of Leisure and Non-Conventional Spaces

Módule IX: Internship

 

Módule X: Master's Thesis

 

Dirección del curso

• Mr. Miguel Silvestre Sports & Values Marketing Consultants de Contrainer

Claustro completo del curso

• Mr. Germán Argüelles Adidas International Training Program
• Mr. Gerardo Bielons Director at GB Consultores
• Mr. Enric Blesa Managing Director Spain, Special Olympics
• Mr. Jesús Bueno Vicepresident, NBA Europe
• Mr. Emilio Butragueño General Manager of Real Madrid International School
• Mr. Stefan Chatrath Business and Information Technology School, Iserlohn
• Mrs. Diane Clarke Training and HR Consultant, Partner and Consultant at Read Matthews
• Mr. Scott Minto Sports MBA Director, San Diego State University
• Mrs. Deborah Palma Sports Coordinator, Universidade Anhembi Morumbi
• Mrs. María Rato, PhD Researcher, ICESSD Cape Town
• Mrs. Martha Saavedra, PhD Lecturer, University of California, Berkeley

La Escuela de Estudios Universitarios Real Madrid - Universidad Europea de Madrid se reserva el derecho a realizar las modificaciones oportunas en el claustro propuesto o en la ubicación donde se imparta el postgrado.

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