Consulta el calendario de esta titulación

This Certificate Course is especially designed for professionals who need to combine work and study, allowing students the freedom of choosing courses that are online or campus-based, as well as how much time they will devote to their studies each week, program duration, and enrollment dates.

With the Personal UEM version, students choose the percentage of campus-based and online training that they want to take, with a possibility of 100% online training

In recent years, the need to apply effective and efficient management criteria to the world of sports and sports organizations has increased. The Certificate Course in Sports Management – Marketing offers specialized theory-based and hands-on learning in the field of sports management, including general management, sports marketing (patronage and sponsorship) and the operation of sports venues.

The ever-increasing growth in the practice of sports and popular interest in competition sports, in particular on television and Internet, has significantly raised the socio-economic impact of these activities. Sport has become one of the largest industries in the last decade, contributing a global value of approximately 400 billion US dollars (Business Alert China). In developed countries, this industry directly generates an amount equal to approximately 3% of the GDP.

This programs examines the proliferation of sports events with a worldwide following, and which result in a huge media impact for the organizing entities, as well as an economic impact on the community (a study carried out by PriceWaterhouseCoopers LLP concludes that the sports and training market will grow by 6.1% during 2011).

The Certificate Course in Sports Management – Marketing responds to today’s requirements and needs for sports management and forms part of the new market trends, allowing the professional to advance in this field thanks to the high level of qualification acquired upon completion of the program.

Key Aspects

Student Profile

This Certificate Course is particularly suited to all those that would like to focus their professional careers on the world of sports management: professionals in the field who aim to update their knowledge; professionals from other fields who would like to enter the world of sports; and professional athletes who, once they retire from competition, set their sights on continuing their career in sports as managers. The program is also geared towards anyone who would like to work in the world of marketing, not only in a sports organization, but also in businesses dedicated to the growing field of sports communication.

Duration

Starting in March 2012 and ending in March 2013.

The Program has a duration of 750 hours of study, 30 ECTS Credits

Schedule

100% online training

Location

Virtual Campus

CURRICULUM

The program comprises five modules worth 6 ECTS credits each.

Economic analysis of the sports industry

Strategic plans. Analysis of the environment and competition

Business management models and economic aspects

The objective of the first module is to learn about strategic analysis tools for evaluating the impact of major global economic areas and business activity. Students will gain knowledge and put that knowledge into practice, in areas regarding the economic, technological, socio-cultural and legal situations of a sector, allowing students to anticipate and undertake a strategic medium- and long-term strategic assessment and plan.

Students will acquire knowledge of foreign trade to help define the best internationalization strategies for different stages within the market, in any sector.

Módule II: Economics

• Annual accounts for sports clubs and organizations
• Management planning and control of sports entities
• Financial management

The second module aims to train the student to be able to measure and assess the economic impact of activities on corporate results. The student will be equipped to prepare balance sheet analyses and calculations regarding financial operations, in addition to applying financial assessment procedures to investments and analyze different financing methods.

Módule III: Managerial Skills

• Management of personal relations and teamwork
• Coaching. Application to sports environments
• Motivating leadership for working teams
• Interpersonal communication: public speaking
• Emotional intelligence in sports organizations

The primary objective of the third module is to equip students with the competences and skills inherent to a manager, which will be worked on throughout the academic program. This module provides the student with fundamental tools to efficiently manage working teams.

Módule IV: Management and Operation of Sports Venues

• Infrastructure management for sports venues
• Sports event management
• Quality and incident management

The fourth module is designed to train students in the management of operational procedures for different types of facilities. It additionally tackles the possibilities and impact offered by the latest technologies, as well as different operational strategies for sports venues and events.

Módule V: Marketing and Communication

• Strategic and operational marketing
• Patronage and sponsorship in sports
• Audiovisual rights
• Sport and society
• The media and sports

The final fifth module aims to reinforce the students' knowledge regarding strategic and operational marketing. Students will be able to analyze, establish and recommend the best tools for market research, market segmentation and positioning, as well as the operational planning of marketing tools together with their implementation and control. Special emphasis will be placed on best practices for the construction of brands with corporate values that are closely linked to an ethical ideology and social responsibility.

Dirección del curso

• Mr. Miguel Silvestre Sports & Values Marketing Consultants de Contrainer

Claustro completo del curso

• Mr. Gerardo Bielons Director at GB Consultores
• D. Emilio Butragueño Director General Escuela de Estudios Universitarios Real Madrid y Director de Relaciones Institucionales del Real Madrid CF
• Mrs. Diane Clarke Training and HR Consultant, Partner and Consultant at Read Matthews
• Mr. Álvaro Merino Professor, Universidad Europea de Madrid
• Mr. Scott Minto Sports MBA Director, San Diego State University

Real Madrid Professional School - Universidad Europea de Madrid reserve the right to make necessary changes to the proposed faculty or to the location where the graduate program is to be taught.

Proceso de admisión