Descripción

This Master's Degree can be adapted to the UEM Personal

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialist professionals in the various areas associated with the world of sport and sports entities. The MBA Master´s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

The MBA primarily consists of ten modules on company management. Subsequently, a cross-sectoral module is taught on management skills. The program contains a segment that specialises in sport and focuses on marketing, management and the operation of sports facilities.

The international nature of this program will enable the student and sports manager to obtain the broadest possible outlook regarding the different sports management models that exist, not only in Spain but also beyond our borders, thanks to the participation of top-class international teaching staff. This training commitment will exponentially improve the field of vision and professional possibilities of our students.

The already strong international nature of the program is further enhanced by students on this MBA undertaking a period of academic study in New York to learn more about the phenomenon of professional American sport. During the time spent in New York, academic classes are interspersed with visits to the top leagues (NBA, NHL, MLS) and attendance to major sporting events.

Key Aspects

Who is it for?

The objective of the MBA Master´s Degree in Sports Management is to train management professionals in the world of sport and is particularly suited to graduates who wish to guide their professional career towards sports management, sector professionals who wish to update their knowledge, professionals from other sectors who wish to join the sports world and professional athletes who, having reached the end of their playing career, aspire to continue their activity in the sports arena as managers.

Schedule

From Monday to Thursday between 09.00 h and 14.00 h.

Location

La Moraleja Campus of the Universidad Europea de Madrid, Santiago Bernabéu Stadium and Real Madrid Ciudad Deportiva.

The period of academic study in New York has a duration of 7 days. During the time spent in New York, academic classes are interspersed with visits to the top leagues (NBA, NHL, MLS) and attendance to major sporting events.

Duration

60 ECTS, starting in October 2011 and ending in June 2012.

Agreements and Work Experience

Students registered for this master will have the possibility of participating in an internship too. According to the agreement between the Universidad Europea de Madrid and the Comunidad de Madrid, signed June 1st, 2010 and thus meet the requirements of the Internship module for this program.

Approach

The MBA Master´s Degree in Sports Management follows a case-based approach (group analysis of real situations suggested by the professors according to their experience) alongside the theoretical-practical development of each one of the topics being studied.

The topics are distributed between structured modules in the following manner:

• 25% initial theory (general concepts)
• 50% theoretical-practical development
• 25% practical case studies
• Throughout the course, visits are also made to sports facilities and events in order for the student to acquire first-hand knowledge regarding the management of this type of situation.

CURRICULUM

Módule I: General Management in Sports Organizations

Director: D. Javier Ferrero
Coordinador Nacional de Garrigues Sport & Entertainment

• Economic Analysis of the Sports Industry
• Strategic Planning. Analysis of Sports Environments and Competition
• Business Management Models and Economic Aspects

Módule II: Economics

• Annual Accounts for Sports Clubs and Organizations
• Planning and Control in Sports Organization Management
• Financial Management

Módule III: Management and Operation of Sports Venues

• Infrastructure Management within a Sports Entity
• Production of Sporting Events
• Quality and Incident Management

Módule IV: Marketing and Communication

• Strategic and Operational Marketing
• Sponsorship in Sports
• Audiovisual Rights
• Sports and Society
• Sports and the Media

Módule V: Managerial Skills

• Principles and Foundations of Marketing
• Strategic Marketing
• Operational Marketing
• Sports and the Society
• The Media and Sports

Módule VI: Specialization Branch B - Entrepreneurship, Sustainability and Social Responsibility in Sport

• Strategies for Starting a Sports Business
• The Business Plan and Financing
• The International Entrepreneur
• Corporate Social Responsibility and Sports
• Social Entrepreneurship
• Keys to Success and Failure

Módule VII: Specialization Branch C - Marketing and Communication

• The Media
• Advertising Agencies
• Official Organizations
• Sports Rights
• Sporting Events and Brand Profitability
• Sports Clubs
• Sponsorship
• Brand and Identity Management
• Practical Application of a Communication Plans
• Social Networks and the Community Manager
• Sports Content in the New Digital World

Módule VIII: Specialization Branch D - Operation of Sports Facilities

• Management of Sports Facility Operations
• Security and Technology at Sports Facilities
• Municipal Operations and Management
• The Fitness and Wellness Market
• Large Parks
• Golf Course Management
• Organization of Sporting Events
• Management of Leisure and Non-Conventional Spaces

Módule IX: Internship

 

Módule X: Master's Thesis

 

Course Management

• Mr. Álvaro Merino Professor, Universidad Europea de Madrid

Course Faculty

• Mr. Germán Argüelles Adidas International Training Program
• Mr. Gerardo Bielons Director at GB Consultores
• Mr. Enric Blesa Managing Director Spain, Special Olympics
• Mr. Jesús Bueno Vicepresident, NBA Europe
• Mr. Emilio Butragueño General Manager of Real Madrid International School
• Mr. Stefan Chatrath Business and Information Technology School, Iserlohn
• Mrs. Diane Clarke Training and HR Consultant, Partner and Consultant at Read Matthews
• Mr. Steve Gera Football Analyst and Assistant Coach, San Diego Chargers
• Mr. Scott Minto Sports MBA Director, San Diego State University
• Mrs. Deborah Palma Sports Coordinator, Universidade Anhembi Morumbi
• Mrs. María Rato, PhD Researcher, ICESSD Cape Town
• Mr. Gabriel Rodríguez Romo Universidad Politécnica de Madrid
• Mrs. Martha Saavedra, PhD Lecturer, University of California, Berkeley

La Escuela de Estudios Universitarios Real Madrid - Universidad Europea de Madrid se reserva el derecho a realizar las modificaciones oportunas en el claustro propuesto o en la ubicación donde se imparta el postgrado.

Proceso de admisión